Share This! Part 4

In the reading of Share This part four the authors spoke on the evolution of the Public Relation new duties as social media and multimedia become more popular. Social media is ever changing with updates being made constantly and new technology coming out so frequently todays technology could be out dated as soon as tomorrow, so it's crucial for PR to stay update with it all. However, despite the constant changes there are somethings that some things that stay the same, just to name a few, for example:

-Headlines
-Tags
Sharing/e-mail sharing
-Links
-Image/video gallery

The headlines is basically a summary of the to story, between 90 and 120 characters, it's easier to get an understanding of the story and it's easier to share through Twitter. This is mainly used in blogs and articles. Sharing through Twitter is one of the most popular ways to share news but, people still tend to share news through email, so to share through email is crucial to sharing. Tags and tag clouds makes it simpler to find a story, and can also filter other stories in the same category appealing to the readers and interests. Links are easy ways to back up facts for readers and image/video galleries gives more for the readers to view opposed to just one shot. The gallery can be shared, tagged, and made into links.

PR is becoming more modernized, making Twitter and Journalist best friends. Journalist now find it a lot easier to share stories through Twitter. It's really simple as all you need to do is get involved, use your current contacts, search, and curate lists. Being involved puts yourself out there, you can get involved by talking to people in the Twitter community who share the interests as you, and there's no easier way to find these people than through the people you already. Once you've drawn in those people you can search for more through the search tool. And sites like Listorious and PeerIndex already have a group of Twitter names in groups so it's a lot easier to find who you're trying to find.

This reading made it more clear as to why ONU decided to merge the English, Broadcasting, and Public Relations department, because the evolution of social media requires all three fields to manage this.