Reputation

The other day when talking to Chem we were bouncing around ideas of how Sigep could expand our name in not only the ONU community but in the Ada community as well. By expanding our name, by helping others and doing positive things in the community, we are building our reputation in a positive way. And by building our reputation we in our community we are forming strong relationships with our community as well. After the conversation I couldn't help but notice the striking similarity to this weeks reading of Measure What Matters.

This week Paine talked about how important it is to build a solid and positive reputation with your public. The worst your reputation is the more likely you are to catch negativity, such as people knocking at your door wanting to shut you down or sue you. She also made a connection to Grunig and Dozier, from the democratic party, who made a statement stressing reputation:

"Communication with publics' before decisions are made is most effective in resolving issues and crises because it helps managers to make decisions that are less likely to produce consequences that publics make into issues and crises. If public relations staff does not communicate with its publics until an issue or crisis occurs,the chance of resolving the conflict is slim."

Having a good reputation and strong relationships gives a good back bone for if a crisis occurs. Your community becomes your support system, helping you in the event of a crisis. Similar to the SeaWorld situation. Remember,  it can take years to build a solid reputation but it can only seconds to destroy it.